How to attract hiking enthusiasts to your next adventure trek

With a rise in fitness enthusiasts and adventure tourism globally, the demand for venturing into the great outdoors is at an all-time high. People no longer want to slouch around on beaches but rather want to craft memories and gather experiences.
As an adventure touring company, you can offer a mix of great treks, lifelong experiences, and memories with the following tips to book your next trips fully.
Offer exclusive discounts and group deals
Your adventure trek plans can be great deals, but they may fail to perform well if they aren’t priced right. Pricing is essential when many people consider adventure trips and treks, and you can overcome this obstacle with one easy trick: discounts and deals.
Offering discounts is a great way to attract hiking enthusiasts to your adventure trek without compromising your standing in the market. Start by providing early-bird discounts for registered hikers, encouraging quick sign-ups, and securing participants early on. Discounts can also establish that you are a high-quality service provider that offers deals and discounts.
To make these trips more enjoyable, you can offer group deals to motivate individuals to bring friends. Doing so will create a more satisfying experience for them while boosting your numbers. You can also reward loyalty by offering discounts to returning trekkers or those who commit to multiple treks.
Partner with local businesses
Partnering with local businesses can be a game-changer when marketing your next adventure trip. Carefully curated partnerships can provide great value, and the businesses will also help sell your treks to their customers, helping expand your business. Teaming up with local companies can make your adventure trek an even more exciting and rewarding experience for participants.
By forming partnerships with local businesses, you can offer better deals to your customers and remain competitive in the market. Regional partnerships can also help your audience, as trekkers can fuel up at partner cafes or restaurants, offering delicious meal deals tailored for adventurers at discounted prices or savvy bundles.
To keep the journey hassle-free, collaborate with local transport services to provide discounted rides so participants can focus on the thrill of the trek. Best of all, by supporting local communities, you create a feel-good vibe that resonates with adventurers who love knowing their journey has a positive impact.
Use print marketing
Getting local businesses on board can be a good idea to attract the relevant crowd, but what if you could do the same without the hassle of forming partnerships? Print media marketing can have a similar impact, and you won’t have to worry about alliances. You can elevate your next hike’s visibility by printing attractive and eye-catching posters and strategically placing them.
Design eye-catching flyers, brochures, or posters using travel poster templates from PosterMyWall to capture the adventurous spirit of your trek. Once you have the design in place, consider placing your posters in high-traffic areas, like local gyms, cafes, and libraries, to reach an active and engaged audience.
Place posters in hiking gear stores and outdoor recreational centers to directly target outdoor enthusiasts. To increase the functionality of your materials, add printed maps of the trail featuring trek details and contact information.
Utilize content marketing to create excitement
Surviving and excelling in today’s market is no joke. Every business needs a strong digital presence to survive and thrive in today’s market, and you achieve that by having a strong content marketing game. Captivate the interest of potential trekkers by curating appealing content filled with eye-catching visuals that can get everyone excited to join you on your next hike.
Consider uploading scenic reels to your Instagram profile to highlight the trek’s unique features, such as breathtaking panoramic views, hidden waterfalls, and opportunities to spot wildlife. Creating informative content, like gear guides, can be an instant hit with your audience, as the algorithm often prefers educational and informative content.
Build anticipation with a series of countdown posts featuring captivating photos or videos that showcase the beauty of the trail. To inspire trust and excitement, include testimonials and video highlights from past treks, offering a glimpse of the adventure and camaraderie awaiting them.
Leverage influencer marketing
Influencer marketing performs better than content marketing and can guarantee queries and bookings from your target audience. Influencers are the unprecedented rulers of the digital media world, and people trust their word.
Start by finding lifestyle and fitness influencers with a proven history of being outdoorsy and going on various adventure treks or trips to ensure you’ll have access to the relevant audience. Once you have your influencers shortlisted, you can partner with them and invite them to the trek.
Doing so can be an absolute hit. The influencers will create content around the experience, sharing their excitement with followers. Their authentic content will inspire trust and generate buzz around your event. You can further amplify this reach by using influencer-generated content in your marketing campaigns, showcasing the trek through their unique perspective.
Your marketing materials must tell a compelling story to entice your target hikers to join you for the next trek. Provide a safe route and promise a scenic experience, and you’ll be all set.